Born fully immersed in technology — AI, voice assistants, and touchscreens from birth. Projected to be the most formally educated generation ever, with longer school years and more tech-integrated learning.
Screen-time concerns are paramount. Many are still children, so long-term traits are unknown. Experts worry about reduced outdoor play, social development, and the effects of growing up with AI as a companion.
Named “Alpha” by demographer Mark McCrindle — the first generation named with the Greek alphabet instead of Latin letters, signalling a fresh start.